Budgets are tight, and nobody wants to purchase yet another solution. We get it. You’re probably thinking, “Great, another IT expense.”
But here’s the thing: Managing Domain-based Message Authentication, Reporting, and Conformance (DMARC) the right way isn’t just another line item on your budget—it’s an investment in your business’s reputation and the security of your most valuable communication channel: email.
You spend countless hours (think months and years) and resources building your brand, creating trust with your customers, and then—bam!—a phishing attack using your domain hits your clients. Not only does this undermine all your hard work, but it can also lead to major financial losses and a tarnished reputation.
That’s hard to come back from.
That’s why it’s almost always better to partner with a trusted DMARC vendor to get your DMARC implemented correctly and maintained. Here’s why paying for a DMARC expert to manage things the right way is one of the smartest decisions you can make for your business.
Reasons you should pay to manage DMARC
When it comes to managing DMARC, you have a choice: do it yourself or hire an expert.
Sure, the DIY route might seem cheaper at first glance, but let’s face it—getting DMARC right is a bit like performing brain surgery on your email infrastructure. One wrong move, and you could face a mess of email deliverability issues, security gaps, and compliance headaches.
Fortunately, working with a professional DMARC vendor prevents most of that nonsense.
1. Experts are experts for a reason
DMARC experts have the know-how, experience, and solutions to manage your DMARC policy correctly the first time. They understand the nuances of email authentication and can navigate the complexities that often trip up even the most tech-savvy business owners.
Picture this: you’re knee-deep in technical jargon, trying to decipher Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and DMARC records, and just when you think you’ve got it, something goes wrong. We hear the same story all the time.
Instead of spending hours—or even days—researching and troubleshooting, you can rely on their expertise to guarantee everything is configured properly. This saves you a headache and gets you an effective DMARC policy from the get-go.
Plus, DMARC experts stay up-to-date with the latest email security trends and threats. They know what’s coming down the pipeline and can proactively adjust your settings to keep your domain safe.
2. Prevent costly mistakes
Email spoofing and phishing attacks aren’t cheap. In the last nine years, the FBI announced that BEC cost companies $50 billion, and that’s only from reported losses. They can cause direct financial losses and lead to sunk costs in expensive recovery efforts—and that doesn’t even consider the brand reputational damages.
Managing DMARC incorrectly can lead to a range of issues, from legitimate emails being flagged as spam to entire domains being blocklisted. These mistakes can be costly, both in terms of lost business opportunities and the time required to fix them.
Hiring a professional helps you mitigate these risks and avoid the potential fallout of a botched management. It’s a proactive approach that safeguards your business from unnecessary expenses and operational disruptions.
3. Save time and money (believe it or not)
While it might seem counterintuitive, paying for DMARC management can actually save you money in the long run. That’s because managing DMARC (correctly) is an investment.
Think about the hours you’d spend trying to understand the intricacies of DMARC, SPF, and DKIM. Now, consider what your time is worth. Every minute you spend puzzling over email authentication is a minute you’re not spending on growing your business, closing deals, or helping customers.
DMARC experts handle the management quickly and efficiently, freeing you to focus on more important aspects of your business. And because they get it right the first time, you avoid the costly pitfalls and errors that can come from a DIY approach. Plus, with fewer mistakes, you’ll spend less on fixing issues down the road.
“Outcomes show that implementing DMARC is one of the highest ROI solutions available. Just make sure to insist on enforcement (activation) and that the process is automated – otherwise, DMARC can be daunting.”
Alexander García-Tobar, CEO of Valimail
Valimail has the solutions and knowledge necessary to save you time and money by getting you to enforcement 4 times faster than legacy DMARC vendors and 8 times faster than doing it on your own.
4. Improve your security
A correctly implemented DMARC policy prevents unauthorized senders from using your domain. This reduces the risk of phishing attacks (which cause data breaches and financial losses) and protects your customers and their data.
Imagine your customers receiving an email that looks like it’s from you but is actually a phishing attempt. Not only is their information at risk, but your reputation takes a hit, too. Proper DMARC management helps prevent this situation by guaranteeing only legitimate emails get through.
This upgraded security doesn’t just protect your customers—it safeguards your entire business ecosystem. From sensitive internal communications to critical business transactions, having a strong DMARC policy makes you less vulnerable to cyberattacks.
5. Protect your brand
You can always earn more money, but you can’t always recover your brand reputation. Phishing attacks using your domain don’t just hurt your finances—they strike at the heart of your company. Phishing attacks using your domain hurt your brand, erode customer trust, and possibly destroy relationships. Correctly implemented DMARC prevents these attacks and protects your brand’s integrity.
6. Keep an eye on your domain(s)
DMARC management isn’t a one-and-done task. Even from the beginning, you need to monitor your reports and performance to guarantee you’re authenticating the right senders and adjusting to any new threats. This means keeping your DMARC policy up-to-date, fine-tuning it as needed, and responding to any red flags in your reports.
Professional DMARC services don’t just set up and walk away—they provide ongoing monitoring and support. This proactive approach keeps your email security strong over time.
“For those aiming at DMARC enforcement, I can’t stress enough the importance of a thorough discovery phase. Identifying legitimate systems upfront is key to a seamless transition without disruptions. Equally vital is having a responsive and supportive customer support team. Valimail’s timely assistance and troubleshooting have been very helpful.”
Kelvin Nair, Director of IT services at MoneyLion
The first place to start on the journey to DMARC enforcement is monitoring your domain. Valimail provides this monitoring for free with Valimail Monitor.
7. Meet compliance requirements
Many industries have specific email security standards and compliance requirements. For example, PCI DSS 4.0 will require full DMARC compliance for any financial companies. Google, Yahoo, and Microsoft have all stated they will be enacting stronger guidelines for email senders to secure their email.
Best practices are becoming industry-wide requirements. Failing to meet these can lead to penalties in some industries, but the biggest issue is your good email not being delivered. Imagine the nightmare of dealing with a security breach and facing legal and financial consequences because your email practices didn’t measure up. Imagine you can’t figure out why your password resets, receipts, and marketing email can’t be delivered.
“Your email should be trusted and safe. Everyone’s email should be. This is Valimail’s mission: restore trust to email. We believe that authentication is foundational, and doing it the right way is critical. Google, Yahoo, and Microsoft are elevating best practices — having strong authentication — into requirements. We welcome this!
Seth Blank, CTO of Valimail
A professional DMARC management protects you from legal and deliverability problems by guaranteeing your email practices comply with industry regulations. Experts know the ins and outs of industry regulations and can configure your DMARC policy to meet these standards.
Investing in compliance isn’t just about avoiding penalties and getting your email delivered—it’s about demonstrating your commitment to security and building trust with your customers and partners. It’s a proactive step that shows you take security and compliance seriously.
8. Avoid email deliverability issues
DMARC can be a double-edged sword. Implement it wrong with an exploitable policy, and your deliverability rates could plummet. But get it right, and your rates might jump by as much as 10%. It’s a game of precision, and mistakes can be costly.
Incorrectly configured DMARC policies can mark legitimate emails as spam or prevent them from being delivered. This disruption can lead to missed opportunities, lost sales, and frustrated clients.
Expert management will guarantee this doesn’t happen. Experts know how to balance the settings to maximize deliverability while maintaining robust security. They help you fine-tune your DMARC, SPF, and DKIM records to guarantee legitimate emails reach their intended recipients without a problem.
9. Get immediate help when you need it
Inevitably, something will go wrong. And when it does, you don’t want to scramble to figure out what went wrong. This is not the time to dig through documentation, watch endless how-to videos, or desperately Google for answers. You need immediate help from a trusted team to jump on the issue quickly and guarantee minimal disruptions.
Professional DMARC services provide that safety net. When an issue arises, experts are ready to troubleshoot and resolve it, often before you even realize there is a problem. They have the knowledge and experience to diagnose issues swiftly and implement solutions correctly.
Access to immediate expert support means avoiding extended downtime and potential damage to your business operations. Instead of spending valuable time and resources trying to solve the problem yourself, you can rely on professionals who know exactly what to do. Valimail has an excellent customer support team that can walk you through any issue.
“Valimail support was incredible during implementation and the course of our subscription with them. They walked me through every step in setting up our DNS and M365. It took a while to get to the “Reject” stage of non-legit emails (it’s to be expected if you want to capture everything you can), but even at the “Quarantine” stage, Valimail was blocking over 90% of all emails coming into our mail server, and they were all spam or malicious emails. We rarely received any spam after that! Truly a must-have for every business using email…5 stars across the board!”
– Verified G2 User in Hospital & Health Care
10. Scale with confidence
Your business is always growing, and your email needs will change and evolve. Professional DMARC management guarantees your email security measures can grow accordingly with your company. They can help you adjust and expand your DMARC policies to accommodate new domains, email services, and business needs to let you scale confidently.
“Valimail has proven itself to be future-proof because it has scaled to protect us from startup to global corporation. Their solution is easy to set up, and we’ve maintained our DMARC enforcement status since we onboarded.”
Kip Borie, IT Manager of Infrastructure at Reputation
Manage DMARC with Valimail
Managing DMARC isn’t just another checkbox on your IT to-do list—it’s an important step in protecting your business’s reputation and securing your most valuable communication channel.
At Valimail, we live and breathe email authentication. Our team of seasoned email experts will help you manage DMARC to guarantee everything is configured correctly from the get-go. No headaches, no costly mistakes—just thorough protection for your domain and peace of mind for you.
We provide world-class automation solutions to get you continuous DMARC enforcement without any manual SPF or DKIM configuration. You get protection, better email deliverability, advanced sending intelligence, unlimited SPF lookups, and contextual analytics—all in one simple, easy-to-use application.
And we have the numbers to prove it:
- Blocked 8.6 billion bad actors and counting
- Identify 1,000+ sending services by name rather than IP address
- 95% of customers achieve accurate and continuous DMARC enforcement
- 100% accuracy managing SPF records with zero maintenance
Working with Valimail for DMARC enforcement isn’t a sunk cost. It’s an investment.
Don’t leave your email security to chance. Contact Valimail today, and let’s get your DMARC management done right.
