At Valimail, we strive to empower your brand with innovative tools, and today, we’re thrilled to unveil our latest feature: the BIMI Audience Insights Report!
With this new feature, we’re taking the guesswork out of understanding your BIMI logo’s potential reach. Imagine having precise, data-driven insights into how often your logo could be seen in your recipients’ inboxes–transforming email marketing into a powerful tool for brand visibility.
What is the BIMI Audience Insights Report?
The BIMI Audience Insights Report uses real data – your email domain’s DMARC reports– to provide a clear picture of how impactful BIMI could be for your brand. With this tool, you can estimate how many times your logo will appear in email inboxes hosted by major providers like Gmail, Yahoo Mail, and Apple’s iCloud Mail.
For example, the report breaks down data from the past thirty days, allowing you to estimate the impact of potential brand impressions by implementing BIMI for your domain.
Our BIMI Audience Insights Report builds on our latest launch of our BIMI Simulator to give you an all-encompassing look at BIMI’s impact on your brand.
How to use the BIMI Audience Insights Report
This new feature is free for all users of Valimail Monitor, Enforce, and Amplify and it’s incredibly simple to use.
- Navigate to Audience Insights: Log into your Valimail dashboard and go to the “Audience Insights” section under the BIMI menu in the left navigation bar. We’ll immediately populate data showing potential BIMI inbox impressions (counts of email messages sent to the largest domains that support BIMI sender logos).
- Select your domain: Choose the email domain you want to analyze, and the report will instantly populate with data from the past thirty days.
- Understand your reach: You’ll see how your messages were delivered to the top BIMI-compatible inbox providers, like Google, Yahoo, Apple, Fastmail, and others. Your top three recipients will be highlighted, while additional recipients will appear under the “others” category. For example, if Yahoo is the top recipient, it will be displayed first. If Apple isn’t in the top three, it won’t appear in the graph and will likely be counted in the “Others” category. The top 3 BIMI providers are where your opportunity lives to drive impact.
With this data, you can easily identify where your largest BIMI opportunities lie and start planning your next steps to maximize impact.
See the ROI: Turn insights into actionable opportunities
Marketers often roll up their email database by domain (or inbox provider) to estimate where their biggest email opportunities can be found. For marketers, data is power—and the BIMI Audience Insights Report gives you a powerful advantage by providing real-world, historical data about your email reach. Here’s how it works:
- Domain-sorted data: Know exactly how many BIMI-compatible emails were delivered across Gmail, Yahoo, Apple, and more across all of your domains for transactional, marketing, and 1:1 emails.
- Bridge the IT and marketing gap: Align your teams by showcasing actual data that supports the ROI of BIMI implementation. You may have suspected that you likely sent millions of messages to Gmail subscribers every month, but now you’ve got actual, domain-sorted data to back up that assumption.
- Drive low-cost brand impressions: Compared to traditional display ad networks, BIMI offers significantly lower CPIs (cost per impression).
Remember, every logo that gets seen in your email is a brand impression. Digital marketers are most likely already using display ad networks like Google and Facebook to drive brand impressions as part of a digital marketing strategy.
For example, where you might pay $2–$6 per impression on ad networks like Google or Facebook, BIMI allows you to achieve impressions for as little as 10 cents or less—making it a cost-effective way to increase brand visibility and drive results.
Over the course of a year, just think about how all of those brand impressions could add up – more site visits, more search volume, and potentially more revenue.
Ready to maximize your email impact?
It’s never been easier to start your BIMI journey. After reviewing your BIMI Audience Insights Report, take the next step:
- Mock up your logo: Use our BIMI Simulator to mock up your logo.
- Fast-track your BIMI implementation: Use Valimail Amplify to make setting up BIMI a breeze.
Ready to start maximizing your brand impressions? If you’d like to learn more about BIMI logos and how Valimail can help you boost trust in email, show off your brand, and increase message engagement, contact us for more information and a demo.
And if you’re not yet utilizing Valimail Amplify or the BIMI Simulator, sign up for Monitor (for FREE) to check out this new report!
