Many pundits have been talking about the “death of email,” but let’s get real.
Email keeps growing, and we all keep using it.
It is an unmatched, critical communications tool for business on all levels: within companies, between companies, and between companies and their customers. We are using it in different ways alongside other systems, but it’s far from dead.
The state of email in 2024
Despite the rise of numerous communication tools and platforms, email remains a cornerstone of business communication in 2024. In fact, it’s estimated that there are over 4.2 billion email users. Predictions about the “death of email” have not only been premature but completely off the mark. Email continues to grow in both usage and importance across various sectors, proving its resilience and adaptability.
Email’s unmatched utility lies in its versatility and universal acceptance. It serves as a vital communication tool within companies, between businesses, and with customers. Whether it’s coordinating projects, sending important updates, or marketing products, email is the go-to medium.
In 2024, email has seamlessly integrated with advanced technologies. AI-driven tools now assist in drafting emails, managing inboxes, and providing real-time language translation, making communication more efficient and accessible. Businesses leverage email for automated workflows, ensuring that critical information reaches the right people at the right time.
Email is more powerful and accessible than ever.
Why email isn’t dead (or dying) anytime soon
Email isn’t going anywhere. It provides unique advantages that no competing channel will usurp in the near future. Here’s why:
- Universal Acceptance and Reach: Email is universally accepted and used across all industries—providing a consistent and reliable method of communication.
- Flexible Communications: Transactional emails, dynamic emails, marketing emails—it supports various formats and communication needs, from casual internal messages to formal external exchanges.
- Integration with Business Tools: Email integrates seamlessly with business applications to create reliable and efficient workflows.
- High Return on Investment in Marketing: Email marketing delivers the highest ROI among marketing channels—with the ability to segment audiences and personalize messages for better engagement. Unlike social media, email lists give you direct access to your audience.
- Improved Security Measures: Advances in security protocols like Domain-based Message Authentication, Reporting, and Conformance (DMARC), Sender Policy Framework (SPF), and DomainKeys Identified Mail (DKIM) make email a safer communication channel against phishing and malicious attacks.
- Trust and Credibility: Email is perceived as more trustworthy and credible than other platforms.
Email isn’t perfect, though
What’s interesting is not that email continues to grow, but that email retains its popularity even though, by default, it has some inherent flaws.
Email’s shortcomings when it comes to junk and fake email are obvious, but there’s been progress. Thanks to spam filtering and another advanced filtering, it’s much easier to identify and block blatant spam and malicious links.
But spammers and bad actors are getting creative and taking advantage of the biggest gap in email security: You never know if a message really came from its apparent sender or not.
For domains without email authentication, such as SPF, DKIM, and DMARC in place, malicious senders can simply draft an email and send it as if it came from that domain. There are no tell-tale signs that identify these as spoofed emails.
But now, email providers like Gmail enforce email authentication and reward businesses that protect their email communications through email authentication. The primary benefit of authentication is that it puts an end to the phishing and brand damage that impersonators can cause.
Other benefits include increased deliverability and additional logo placements through Brand Indicators Message Identification (BIMI). BIMI can help consumers know which emails they can trust, and businesses get a boost in brand impressions. Trusted email is really a win-win for everyone. And as email usage continues to grow, trust remains vital.
Protect your sending with Valimail
Email is here to stay. Its unmatched utility and widespread acceptance make it an indispensable tool for businesses worldwide. However, maintaining email as a trusted communication channel is a collective responsibility. This starts with implementing robust email security measures, and the first step is adopting DMARC and reaching DMARC enforcement.
And Valimail is here to help you make it happen.
We simplify the process of implementing DMARC and reaching full enforcement. Our solutions keep your email domain secure, your brand protected, and your messages trusted.
Don’t leave your email security to chance. Partner with Valimail to protect your sending and maintain the integrity of your email communications. Contact us today to learn how we can help you implement DMARC and secure your email domain.
